We offer the following services.

Qualitative Studies

Qualitative studies are used to spot trends, measure perceptions and develop themes. They are not statistically valid but do provide a quick, inexpensive method of gathering data. The most used form of qualitative research is a focus group. Focus groups are an excellent way to test audience reactions to issues, messages, new products or ideas. They are also used to develop and test questionnaires before a full scale quantitative study is launched. For one price, Research Solutions designs the focus group study material, recruits group members, moderates the groups and produces a top-line analysis.

Quantitative Studies

Quantitative studies are used when you want statistically valid information to reduce the risk associated with making business decisions in areas such as:

• Advertising,
• New product development,
• Customer satisfaction/loyalty, and
• Image/identity.

Quantitative studies are also used to analyze how and why a company, or product, is perceived by customers. When you hire Research Solutions, you get your study designed, the sample selected, the study fielded, the data analyzed, frequency reports, cross-tabulations, charts, graphs and actionable recommendations.